New episode (premiering now)

Hi. Just writing this to let you know that the second episode of Thought Liters is debuting right now on YouTube.

(Took you long enough, Adam.) The below image will take you straight there:

In it, Jeff Lizik (CEO of RedShift Digital Marketing) details the implications of AI on the future of digital marketing — something he knows a hell of a lot about, having started in the early 2000s by building the 2nd largest paintball retailer in the world out of an eBay page.

Jeff kindly invited me to his home for this episode — and if you’re interested in checking out RedShift (which he does largely outside his home!), here’s the website.

Re: the content itself — this is still a super new effort. So, if you have any thoughts at all on what you think of the content — liking and commenting on YouTube is super effective in helping me learn + get discovered.

You can always reply to these emails too — I actually receive them!

What’s Next: Hopefully, less than a 3-week gap between episodes, ha! I’m still working out how to best grind down the ~60 mins of tape I record into a much shorter format. It’s taking longer than expected, but I think the output is worth it. (In the next behind the scenes email, perhaps I’ll go more into the raw time required to produce content like this.)

ICYMI: this is episode 2. The launch episode, and its results, can be found here: We launched. Then this happened. 

Thanks for continuing to follow along — I appreciate you all.

BTW: this whole effort is targeted at the brand builders of today and tomorrow, to showcase a live example of better business content — so if you know a marketer, a founder, or a CMO/CEO who needs a little inspiraion…simply forward this their way.

Adam